Reputation

How to use company branding to project a professional image when dealing with customers 

Company branding projects a professional image to customers

Rogue traders have given plumbing and other trades something of a bad reputation, with 87% of homeowners admitting they feared hiring tradesmen (Plentific). So how can you show clients that you’re a reliable and trustworthy business that will offer a professional service?

Here, John Armstrong, from branding and printwear specialist Custom Planet, shares three company branding tips to help you to impress customers during face-to-face interactions.  

Top Tips for Boosting Your Reputation

Top Tips for Boosting Your Reputation

In today’s competitive environment, reputation is everything. In years gone by, word of mouth was enough to keep most traders afloat; one satisfied customer’s recommendations could keep a trader ticking over steadily. Today, it’s not as simple: increased competition between sole traders, general handymen and larger companies; a rise in legislation governing how and when plumbers work; and the rise of the internet as a sole source of information for most homeowners, mean that simple word of mouth is not enough to ensure a trader’s survival.