As of 8th August, iflo, part of the wider Travis Perkins Group, have launched their new website.
The website is designed to give both tradesmen and consumers at home a definitive online experience in regards to bespoke bathroom design. Through functional, inspiration-driven content, both audiences can discover the ins and outs of perfecting modern and traditional bathroom design within any space.
For tradesmen, the new iflo website will come to represent a hub of dedicated trade knowledge: continuously updating them on current trends and information they can relay to their own customers. iflo have identified this as a key need for tradesmen around the UK, and will generate enough valuable material to supply the trade for a long time.
iflo are keen to engage with tradesmen online, and hope to help build an online community that encourages the sharing of handy tips and tricks of the trade. To help facilitate this, iflo will look to provide tradesmen with content designed keep them up-to-date regarding new products. These new and exciting products will come later in 2017, and include a new suite, along with new bath and tap designs. They recognise a shift in what consumers are now asking for.
The goal then is, essentially, to help tradesmen. This is further reflected in the mobile function of the new site; representing a major upgrade from the old iflo website. When tradesmen are on the job, the site has a built in spec sheet and fitting instructions within the trade product catalogue. Meaning the tradesman can search for the product they are fitting instantly via their mobile for helpful hints.
This relaunch comes after 17 years of market growth for iflo supporting tradesmen and consumers, and a recognition of the need for bathrooms to be accessible at the click of a button to a busy trader.
Here is a link to the new website: www.iflo.co.uk