Helping Independents Stand Out From The Crowd Online

September 5, 2018

IPG today adds online to its services for independent plumbing, heating and bathroom specialists. From this month, members can upgrade their online presence with a professional, mobile-friendly website to help increase sales and in-store footfall, for less than the cost of a website design agency 

Earlier in the year, The IPG surveyed and held a workshop for their members on digital marketing. Following that insight, The IPG worked alongside designers and website developers to produce a package that will help members easily and affordably create a professional and bespoke package. Several members have already signed up to the initiative.  

The full package includes:

A professionally designed website with the ability to customise parts to reflect individual company branding

A core site structure with the ability to add own pages to reflect USPs

Search Engine Optimisation (SEO) assistance

Website hosting and support

Easy-to-use content management system

Option to add promotional bannersHelping Independents Stand Out From The Crowd Online

Google Maps integration

Tony Dark, Trading Director of The IPG said; “A premium, easy to navigate website can add significant value to a business and after speaking to our members we quickly realised that there was a need to provide this.

“With our new offer we aim to reduce the pressure that comes with website development and management, so our members can focus on what they do best - supplying high-quality product and service to the plumbing, heating and bathroom trade.”

Steve Kendrick, Director of Newline Constructional Supplies Ltd said; “Running an independent business can be manically busy and even important jobs such as managing a website can quickly fall down the priority list. I was grateful when The IPG got in contact about website support, as it takes the pressure off and will bring extra value to my business.”

Independent plumbing, heating and bathroom merchants who are interested in joining The IPG can find out more here:


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