online

Increasing your business’ online presence is essential if you’re looking to find new customers in 2019.

Why is it so essential? Well, nowadays, when many homeowners have an issue with their plumbing, they’ll pick up their phone and, rather than call a local plumber, head to Google. Appearing above a competitor on Google could be the difference between earning a new customer and missing out. 

With that in mind, here are some simple tips to help grow your business online.

Your company website

A website is the face of your company, a place where potential customers can get more information, find out your location and, most importantly, make a note of contact details. 

Step 1: Do Your Research

IPG today adds online to its services for independent plumbing, heating and bathroom specialists. From this month, members can upgrade their online presence with a professional, mobile-friendly website to help increase sales and in-store footfall, for less than the cost of a website design agency 

Earlier in the year, The IPG surveyed and held a workshop for their members on digital marketing. Following that insight, The IPG worked alongside designers and website developers to produce a package that will help members easily and affordably create a professional and bespoke package. Several members have already signed up to the initiative.  

The full package includes:

There’s more to winning work in 2016 than just being skilled at your trade.  Jonny Lawrence, Digital Marketing expert at Logic4training, explains how digital marketing can marry together with traditional methods to make a powerful combination.