marketing


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The further adventures of Boiler Man…

Following the recent filming with Clive and Marjorie in the hot tub, there’s a new Boiler Man video which hit the world this week.

In this new video, we see Max the cat who lives in a cold house thanks to a faulty boiler.  Max sees that an Ideal boiler is being fitted across the road and knows that living in that house will be a far more reliable source of heat and make his life far more comfortable.  He grabs his belongings and moves in. To our surprise, the house is owned by Boiler Man! 

Shepherd takes global role at Groupe Atlantic

Groupe Atlantic new appointment Chief Marketing Officer Jo Shepherd

Jo Shepherd has been appointed Chief Marketing Officer for a heating, ventilation and air conditioning business, Groupe Atlantic, with an international remit.

Jo, 39, moves internally from her previous position as Marketing Director and has been tasked with leading marketing activity for eight strategic brands and disrupting the consumer market in the UK for their main brand, Ideal Boilers. 

InSinkErator® appoints new marketing manager

InSinkErator® appoints new marketing manager

InSinkErator®, the inventor, manufacturer and global market leader of food waste disposers and major player in the steaming hot water tap market, has announced the appointment of Denise Iordache to Marketing Manager, Europe and Russia.

With international marketing experience, Denise brings with her a wealth of knowledge and expertise in brand strategy and development, gained through various roles at well-known companies, such as Scandinavian Tobacco Group and Nike Europe.