It’s a sign of the times that the word ‘hustle’ has taken on a fresh and more respectable meaning when it comes to business.
In my day, the hustle was a dance popular in the discotheques (now there IS a word you don’t hear any more!) of my 1970’s youth.
Alternatively, it referred to someone with an ability to take a few quid off you in a game of pool or a geezer knocking out counterfeit videos which, when you got them home, were usually unwatchable.
However, these days many a respected business figure happily put their success down to their hustling spirit.